The blend of organic minerals, along with taurine and other ingredients helps to control urinary pH. Brands in the taurine market are capitalizing on this opportunity to bolster their output capacities, as omega 3 & 6 fatty acids keep the coat beautiful and lustrous. Taurine is being publicized as an essential amino acid, which helps to maintain healthy heart and improves eyesight of cats and dogs. Celebrity endorsements for pet food products in India through eCommerce and traditional media are translating into value-grab opportunities for brands in the taurine market. The high prevalence of taurine deficiency in cats and dogs is fueling the demand for nutritious pet food innovations. Taurine Makes Trailblazing Entry in Pet Food Segment Moreover, taurine-based technology is playing a key role in innovations for hair products. Hence, companies in the taurine market should diversify their production activities in food and pharmaceutical grade taurine, which is considered relatively safe for consumption in products. However, these beverages are under scrutiny for using synthetic taurine that can potentially harm the health of individuals. Many brands use taurine as a complement to various other stimulants in their beverage formula. Global supply chains are set for a major overhaul as the COVID-19 crisis has exposed the vulnerability of countries and companies that rely heavily on limited number of trading partners.
The global taurine market was valued at US$ 0.2 Bn in 2020.
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